Oh yeah, just found it. The real story: I Wore These Socks For A Week And They Don't Smell. Yowza.
They are a walkin' on their own now.
This is what science is working on? Anyway, if you think you can't live without this, Ministry of Supply are the ones creating these beauties, funded through Kickstarter with a hugely successful campaign.
By the way, Kickstarter kicks ass. Go over there and help fund some creative genius with their next brilliant project. I'm not sure I would have picked these sock guys, but I could get lost for hours looking at all the amazing ideas that people are working on: art, design, dance, food, music, theater . . . everything.